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March 1st, 2016

Tags: Breakfast, McCafe, Smoothie, McDonald's, Chobani, Breakfast Bowls, Simple Delights

SOUTHERN CALIFORNIA MCDONALD’S® ADDS BREAKFAST BOWLS, CHOBANI® GREEK YOGURT OPTIONS TO MENU

Additions Reflect a Series of Ongoing Changes to Create a New Customer Experience

Simple Delights

LOS ANGELES (March 1, 2016) Responding to customer interest for more variety and premium flavors, Southern California restaurants are now offering Breakfast Bowls and Chobani® Greek Yogurt in its parfaits and McCafé Smoothies.

The menu additions are part of a larger, regional effort by McDonald’s to regularly listen and respond to consumer feedback. Breakfast Bowls add variety to the standard breakfast options at McDonald’s and are available in two flavors:

  • Egg White & Turkey Sausage Bowl: This 250-calorie meal, with 27 grams of protein, features breakfast turkey sausage, egg whites, sautéed baby spinach and kale, topped with thin shavings of Parmesan cheese and a freshly prepared bruschetta.
  • Scrambled Egg & Chorizo Bowl: Step outside your comfort zone with the bold flavors of crispy hash browns, fluffy scrambled eggs mixed with savory chorizo, topped with shredded cheddar and jack cheese with freshly prepared pico de gallo and spicy roasted salsa roja on the side.

Additionally, McDonald’s Fruit ‘N Yogurt Parfait and McCafé Smoothies are now made with Chobani Non-Fat Vanilla Greek Yogurt offering customers more choices.

The smoothies and parfaits will be on the new Simple Delights menu, which provides balanced options for McDonald’s customers. .

Today consumers are looking for choices and food customized to their taste. McDonald’s wants to be able to provide our guest with those options,” said Clay Paschen III, McDonald’s owner/operator and President of the McDonald’s Operators’ Association of Southern California.  “McDonald’s breakfast bowls and Chobani Greek yogurt offerings will stretch the range of fast food options, inviting customers to eat more foods when pressed for time.” 

"We’ve always believed in democratizing better food and McDonald’s is a really powerful partner for us to do that with,” said Peter McGuinness, chief marketing and brand officer at Chobani. “By collaborating with McDonald’s in Southern California to provide their 800 restaurants with our Greek Yogurt, we're proud to be part of their efforts in listening to what their customers are asking for and providing them with the food options that fit their lifestyle.”

Participating Southern California McDonald’s restaurants will offer McCafé Smoothies and Fruit ‘N Yogurt Parfaits made with Chobani Greek Yogurt all day. Breakfast Bowls will be available during normal breakfast hours and priced at $4.39.

For full nutrition or ingredient information and additional details about the breakfast bowls and new Chobani offerings visit www.McDonalds.com. Guest can also download the McDonald’s mobile app and follow us on Twitter @McDonalds_SoCal for all the latest deals and offers in our restaurants.

 

About McDonald’s Operators Association of Southern California

The McDonald’s Operators’ Association of Southern California (MOASC) is comprised of more than 600 franchised and company-owned McDonald’s restaurants in Los Angeles, Orange, Riverside, San Bernardino and Ventura counties. Follow us on Twitter: @McDonalds_SoCal.

 

 

 

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